Business Model
WHAT WE ARE LOOKING FOR
We are at the point where it make the most sense to be in the best hands of a manufacturer or multiple manufacturers. We not a manufacturer, although we could be one if needed, we have other things we want to do and other inventions to work on. So ideally we would like to sell this one off or lease out rights. If the proper contract came we would start production ourselves. Also looking for more departments and agencies interested in this revolutionary safety product.
PROJECTIONS FOR SALES
If we look just at police, and just domestically in the US, there are approximately 700,000 sworn officers in the US. Projection for profit is approximately $100 a unit selling at a competitive $150 market… I think for ballistic performance $200 would be worth it, so you can adjust. But the market will decide.
“So that is 70 million?!”
Well that is just in the US LE market and that is if every officer bought a unit. Like I said, I think most PD’s will be mandated to get a ballistic safety holster in the future for reasons stated before. But there are a lot of small PDs that will not be mandated. So if we can get 25-50% of that in initial years, that is 17.5 to 35 million.
We still have the military, Government agency market and the civilian market to consider and there is a lot of interest there.
As of 2017 there were 17 million active CCW permits in the US (https://www.gunstocarry.com/concealed-carry-statistics/).
Now we all know they probably average more than one gun each and would probably have more than one holster. So lets double that to 34 million. If they bought ballistic bullet proof holsters for both guns that is $3,400,000,000, that is a lot of zeros…. 3.4 billion with a “B”. Now of course we don’t expect to grab all of that market share… well not immediately ; ) One can only dream, but lets say 10% of that is 340,000,000, or let’s just do 1% at 34,000,000.
“So 34 million at 1% of market share?!”
That is just US civilian CCW market. There a lot of gun owners who aren’t CCW license holders that still get holsters.
Plus there is an expiration date on all ballistic products, so you will make those sales again in another 4-5 years when they replace. Now ad US Military, Government agencies and overseas sales.
We think it is a very promising business model, as well as a great product that will save lives.
